Kennels made of rough, unfinished concrete may cause wear and tear on the coat. Playmates who pull and tug on the coat. Excessive handling causes breakage. Brushing too hard or improperly. Bathing too frequently. Grooming products containing alcohol may make the coat dry and brittle. Using rubber bands when wrapping. Note: A beautiful coat will not happen overnight. It may take several months to even notice a difference. Don't give up.